About Us

Nidhi Tholia grew up in Jaipur, Rajasthan and the city plays a pivotal role in shaping her design aesthetic. Coming from a long line of designers, jewellers and craft connoisseurs, the design gene was always strong in her DNA. Breaking out in 2006, her meticulous revival of heritage crafts and textiles, paired with her uniquely vibrant colour palette, the collections garnered an almost cult following right from the start. From intricate gota-work and colourful bandhani to elaborate marodi and zardozi details, the label is known for creating unorthodox craft cocktails that lend to their covetable couture and festive collections.